The internet is the only place in the world where more traffic is not only considered beneficial but having more of it is readily welcomed.
In fact, today’s internet marketing campaigns are centered on ingenious strategies (and sometimes downright sneaky tactics) to channel traffic onto websites.
Traffic is defined as the movement along a thoroughfare or a given point on the thoroughfare. It is the most elementary variable or statistic in gauging the success of a website.
Website traffic is the number of people who pass by your website. These are the internet surfers who open up your link and drop into your website.
But there’s traffic and there’s quality or targeted traffic. This is the difference between window shoppers and regular shoppers. Non-targeted traffic is like window shoppers, they are just browsing with no idea what they are looking for.
Targeted traffic is the shoppers who are looking for something and are checking out your website if you have what they want.
This method works by taking specific keywords relating to a particular niche and using them in an informative article.
The article is then submitted to a plethora of different directories all around the web in the hopes of maximizing its traffic-generating potential. If the keywords in the article are too competitive, the article probably won’t get a lot of exposure in the search engines.
That fact alone makes research vital to article marketing success. Most people use keyword research tools in order to find suitable phrases and keywords that will convert well.
At the end of an article, the writer adds his/her website link with a short attention-grabbing comment.
If a reader finds the information intriguing and sees the comment, he/she will likely click the link to find out more. Bingo! The instant targeted site traffic that didn’t cost a dime.
Provide Quality and Unique Content
As soon as you have decided on your keywords and registered your domain name then write a simple article related to your business, This article should be informative and also detail what your business will be delivering and the proposed go-live date.
Upload this and make sure that the search engines know of its existence by either submitting it to them or linking to it from another site that is crawled regularly.
This process will help you to beat the Sandbox and then when you are fully ready it will be much easier to get the search engine traffic you need. Utilize the content marketing toolkit of Semrush to get some awesome content ideas.
Whether you are going to be selling products online or providing an information site, ALWAYS make sure you have 20 or so pages of decent unique content on your site.
The content should obviously be related to your business, contain all your targeted keywords/phrases, and be something of value to any visitor that lands.
This will not only provide an interesting read for any human visitors but will also give plenty of ‘meat’ for the search engine spiders to chew on, giving your site more presence across all your keywords/phrases to boot.
Try to add fresh unique content regularly, and do not copy other people’s work because if you are doing it then you can be sure 100 others are also doing the same.
Unique content means that more people will take the time to read it and link back to it.
Your keywords/phrases should be in the title of your page, also set within an “H1” tag and the content must be relevant to it.
Use bold within your page, Remember most internet users scan pages initially, and having bolded text (ideally keywords/phrases) draws their attention and locks them into reading the full page.
Use Long-Tail Keywords
The first thing that should be on your mind as you endeavor to gain more traffic is having a list of long-tail keywords to use.
A long-tail keyword is a phrase that is usually typed by an internet user into a search engine, in order to look for some information on the internet.
An example of a long-tail keyword would be ‘how to make money from home. Generally speaking, the long tail keyword should be at least three or four words long.
It is also important not to have a very long-tail keyword. It is rare to find anyone typing a long sentence into the search bar of a search engine.
After you have identified the long tail keyword that you want to use, you will then enlist the services of Google to find out how many people have been searching for that term.
It is your goal to have a list of long-tail keywords that have been searched for less than five hundred times in a single month in your area.
Social Media Marketing
Social marketing is big right now. Almost everywhere you look, people are promoting their Twitter and Facebook pages to connect with people all over the world.
This is a great way to get “personal” with your readers and to interact with them other than a static article on your website.
Some people have various different ways to enforce their social marketing strategy. Some people use Twitter, some people use Facebook, and some people use both.
You can share memes on your Facebook page and Twitter, Which will help you to improve your content’s engagement. To create funny memes, you can try our free meme generator tool which will help you create entertaining memes easily.
It will take some time to start profiting with Facebook and Twitter, but you should continue to keep marketing using these 2 websites.
Eventually down the line, you will see that your efforts have been worthwhile and that you should continue to do it to see more growth in your business.
Search Engine Optimization
Search engines are a major form of free traffic for websites and they have several requirements that they look for in order to drive that traffic to you.
If however, you did not account for SEO from the beginning then you may have a long road ahead of you for the much-coveted search engine traffic.
SEO techniques have been around for many years. It is the process of creating content-rich websites or pages that are optimized based on an algorithm that nobly truly knows outside of the programmers and owners of the search companies.
Even though nobody knows for sure, there are several facets that the search programmers have publicly acknowledged as being helpful to the end-user experience and these become common SEO concepts.
There are two basic types of SEO that you need to concern yourself with.
On-page SEO and off-page SEO. On-page SEO simply refers to anything that can be specifically done to one given page of a website which includes, title, keywords, meta-tags, emphasized text such as bold and underlined internal link structure, heading tags, and the content keyword density percentage.
Off-page SEO refers to other common practices such as link building, social networking, blogging, and any other methods to increase search engine visibility.
What does a search engine do?
The search engine basically keeps track of and indexes the content of your website. They look at several factors to determine the validity of that content. For example, Google will read the title keywords, and other factors to make sure they are all relevant to each other.
How does search engine optimization help your website traffic?
Search engine optimization is a balancing act. Search engines want to know that the content you are providing to a user is relevant to the given search term that the user is searching for.
This means that if your content is formatted properly then you are using proper SEO techniques during the creation of that content.
When doing SEO for your website, one of the main areas that you will want to focus on is keyword research. This is very important.
This is how people will find you in the search engines because you are matching your website information with the keywords that they are using to find the information that they are looking for.
You can find out what keywords people are typing in by using Google keyword planner tool. You will have to log in to your Google account to get the full capabilities of this tool – and it’s very useful.
Be sure to use it each and every time you create new content for your website.
If you are including proper keyword-rich titles, correct meta-tags, alt tags on your images, bolding keyword text, and other SEO practices then your content should be relevant to the keyword.
The balancing part is to optimize without decreasing the end-user experience in any manner.
If you are bolding the entire page, or underlining the entire page, or have included the entire page as a header tag, the search engines won’t know and will not display your page properly.
Search companies consider this a form of spamming.
Blogging has gained the popularity of internet users nowadays, and website owners have acknowledged its capability to bring hordes of traffic by way of the links generated.
In blog commenting you have to consider the relevance of the blogs you are commenting on, to the relevance to your site and products too.
Non-relevance of these sites to you or your products will not give good optimization and the search engines can recognize this.
An average internet marketer like you can have the capability to place a comment on a particular blog and you can have a link quickly.
Your concern will only be to find the right blog to comment on and those that also make quick linkbacks.
Making comments on relevant blogs is an effective way to increase website traffic and increase search engine rankings. The links that you get back to your site are a way to boost traffic and effectively increase your search engine ranking.
If you make comments on popular blogs and those with high rankings on the search engines, more advantages can be obtained for your website.
The links you can derive from these popular blogs can be beneficial for you to get the desired traffic.
Identifying the right blogs to place your comments on will need some thorough research because relevance is the prime consideration.
You have to be careful in your comments though, and do not make any direct promotional effort for your website or whatever.
There are also marketing companies that offer to do thorough research to find the right blogs and also do the comments themselves. Their pitch is that you only have to pay for comments that are approved.